Abstract
The present article discusses different basic semiotic-scientific postulates regarding mammals’ sign activity. On the one hand, there are arguments denying animals sign activity, according to which mammals are not capable of semantic generalization on the basis of conventional linguistic values. According to another approach, mammals’ sign activity can be considered as means of ecological adaptation, that is, the features of animal behaviour based on the information, received by them through their habitat characteristics without direct visual contacts with their kind. Movement elements, behavioural reactions of similar motivation and parameters of the sign field, which represents an animal’s sign-information environment, may have some numerical expression and can be calculated depending on the research tasks. Formalization of the animal activity implies simultaneous consideration of the following parameters: magnitude, intensity, anisotropy and the value of a given sign object.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
