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Abstract
This research critically investigates the public diplomacy strategies deployed by a cohort of influential female European leaders on Twitter during the Russo-Ukrainian War of 2022-2023. The study comprises eight leaders - Kallas (Estonia), Marin (Finland), von der Leyen (President of the European Commission), Metsola (President of the European Parliament), Sandu (Moldova), Simonyte (Lithuania), Zourabichvili (Georgia), and Meloni (Italy) - representing millions of constituents. By mirroring the analytical attention given to Ukraine's President, Volodymyr Zelenskyy, this study scrutinizes the distinct approaches and differences in emotional, cognitive, and structural language use between these influential female figures and President Zelenskyy in their respective Twitter discourse during the crisis. By employing the Linguistic Inquiry and Word Count (LIWC)-22 dictionary, this research intends to uncover unique patterns and nuances in the language use of these leaders, thereby offering fresh insights into the gendered communication and diplomacy employed by the female cohort during conflicts. Keywords: Public diplomacy, Female leadership, Russo-Ukrainian War, Twitter communications, Linguistic Inquiry and Word Count (LIWC), Diplomacy, gendered communication
Published Version
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