Abstract
Muslims in Indonesia is the largest Muslim who are the target market in the Islamic finance industry. In the context of Islamic financial product marketing, Muslim consumers being potential consumers. Muslim consumers have a unique character because they believe religious rules. This research aims to examine the effect of Shariah Marketing Characteristics on customer satisfaction and trust. This research used a quantitative approach with 375 respondents as sample BMT in Malang. The data were analyzed using Generalized Structured Component Analysis (GSCA). The findings of this study is that the Theistic, Ethic, Realistic and Humanistic (Shariah Marketing Characteristics) significantly affects the satisfaction and trust. There is a hypothesis that is not significant, which between Humanistic on customer trust.
Highlights
Indonesia as the world's largest Muslim country is a huge market for the development of the Islamic finance industry
This condition is an opportunity for Islamic Microfinance Institutions (IMI) or Baitul Maal wat Tamwil (BMT) in Indonesia, especially Malang
Based on empirical research that has been done, it was found that the existence of significant influence between the characteristics of shariah marketing to customer satisfaction (Agustina, 2011; Habibi, 2014; Setyono, 2015) as well as significant influence between the characteristics of shariah marketing to customers trust in the company (Butt and Aftab, 2012; Alvin, 2013)
Summary
Indonesia as the world's largest Muslim country is a huge market for the development of the Islamic finance industry. Facing some of the phenomena of inflation, the economic crisis and the financial crisis that can be transformed into a global crisis and other problems caused by the use of interest (interest) is concrete evidence of the failure of the capitalist system in creating a prosperous economy, fair and based stability This gives an opportunity for the Islamic financial services industry to take a strategic position as an alternative option for Muslim consumers. The existence of Islamic financial institutions that grow continuously, but can not touch the small communities or small businesses that are not bankable, because to borrow in the Islamic bank, the customer is plagued by administrative requirements, the mortgage, taxes and etc This condition is an opportunity for Islamic Microfinance Institutions (IMI) or Baitul Maal wat Tamwil (BMT) in Indonesia, especially Malang. It is exciting researchers to examine the influence of shariah marketing characteristics towards customer satisfaction and trust
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