Abstract
AbstractBy use of the Bern Sex-Role Inventory (BSRI), students were classified in terms of their self-described sex-role personalities (e.g., masculine, feminine, or androgynous) as well as by their relative career interests in each of five distinct selling positions. Results revealed a strong desire on the part of the female students to invade male-dominated selling strongholds. But the reverse was not true. The findings are generally predictive of the broadening of the scope of interests of female graduates seeking entry positions in selling.
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