Abstract
An attempt was made to identify the stereotypes that young Indian people hold of adults of their community representing the different life periods. Twelve groups of 30 subjects aged 18 to 19 years were the subjects. A 2×2×3 (sex of subjects × sex of target figures to be rated × age of target figures, young, middle‐aged, elderly) experimental design was used. Each group rated one target figure on the Adjective Check List (ACL) devised by Gough and Heilbrun (1965). The major findings include (a) a decrease in the number of adjectives attributed to the target figures as a function of increasing age, (b) a greater number of traits to describe male than female target figures, (c) a similar trend for the stereotypes of the different figures, and (d) an increase in the unfavourable evaluation of the adjectives comprising the stereotypes related to the age of the target figures. Possible reasons for the findings were discussed.
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