Abstract
ABSTRACTThis paper proposes a practical seven‐layer model that provides a holistic framework for creation an optimal foundation for organizational knowledge management (KM). The research corpus consists of three data collection tools; In the physical field we conducted personal interviews and a focus groups with 52 KM professionals. In the online arena we conducted a web ethnography, in which we surveyed tens of thousands of posts and comments which were posted in two virtual KM groups on the Facebook social network. The research is based on the qualitative‐constructivist paradigm. The data were analyzed according to the thematic analysis method, relying on the grounded theory approach. The proposed conceptual framework contributes to the empirical knowledge of the KM field, and may stand to guide practitioners in successful implementation of KM practices in organizations.
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