Abstract
E-commerce service quality model is an important research area. These models attempt to show the relationships between e-commerce service qualities and variables of customers’ psychology or behavior. In this paper, 14 representative electronic business service quality models are analyzed to reveal the general character of service quality in the context of e-commerce and relationship between important variables in the model. Three aspects are analyzed in this paper:Electronic business service quality attributes characteristics, main variables in the model, comparatively study. Finally, the conclusion of this research is given.
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