Abstract
This article will examine an advertising campaign piece Journey, the luxury brand Louis Vuitton, starring the actress Angelina Jolie, in the light of Peirce's semiotics extraction. Analysis of advertising, in the spectrum of semiotic theory, allows explicit communicative announcement potential referred to, since the semiotic strategies used by a brand are essential to its constitution as a brand, it is therefore of fundamental importance for understanding its nature, profile and emotional and functional effects.
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