Abstract
Song is one of the communication media that has the ability to spread messages. The message is part of the communication element. In the lyrics of the song, there is a meaning to be conveyed from the creator and singer of the song to the audience of their song. The purpose of this study was to determine the meaning of the message of love myself which was raised by the South Korean boyband, BTS through their song entitled Epiphany. There are 4 aspects of self-love that must be met by someone in order to love oneself, namely self-awareness, self-worth, self-esteem and self-care. This study wants to examine whether the Epiphany song sung by BTS contains these four aspects of self love. This research uses Ferdinand de Saussure's semiotic analysis method. The results of this study will be presented with text analysis in the form of a series of descriptive sentences about the meaning of the message of love myself in the lyrics of the song Epiphany. The data were analyzed by determining the signifier and the signified in the lyrics of the Epiphany song. The result of this research is that the lyrics of the song Epiphany contain four aspects of self love. Self awareness is a person's awareness that comes from the thought process of the individual. In the lyrics of the song, it is described how a person begins to realize and begins to ask himself that his attitude in living life is not as it should be. The next stage is self worth when a person has confidence in himself. In the lyrics of the song, it is described the emergence of awareness that he is valuable regardless of the shortcomings he has. The third stage of self love is self-esteem which is the stage where an individual feels satisfied with himself and feels comfortable with the conditions that exist in himself and his environment. In the lyrics of the song, it is described that a person is aware to love himself and accept himself as he is. The self-care stage is the last stage where in the song lyrics it is described that a person must take care of themselves by not hurting themselves physically and psychologically.
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