Abstract

The research entitled Seme Perempuan Sumbawa (A case study about women in PlampangVillage, Sumbawa) aims to find out the function and meaning of 'g' as it commonly used bySumbawanese women, especially in Plampang Village. The utilization of 'seme' is generallyto protecting and caring the skin of Sumbawanese women in Plampang Village. Thisresearch used Social Construction theory with Symbolic Interactionism theory. Thisresearch used qualitative research methods. Based on the results of the research, the use of'seme' that is conducted by Sumbawanese women especially in Plampang Village is basedon the concept of beauty that develops in society, where beautiful women are those who aregood at caring for themselves. Besides that, there is a motive underlying the women inPlampang Village in using seme, which is the desire to look more maintained by using seme.The Seme itself has five functions such as a traditional sunblock, the regular use of the semeis believed to be a traditional facial brightener and smoothener. In additional, it also helpsto treat and preserve the skin beauty and to remove something like pimples and black spots.The last function of seme is to tighten and beautify Sumbawanese women's skin especially inPlampang Village. The use of seme is meant everything for them, it's so meaningful for thewomen in the social life and the last it meant as a media in maintaining the beauty ofSumbawanese women especially in Plampang Village.

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