Abstract
The article features an analysis of semantics, pragmatics and text-based functioning of figurative vocabulary and expressions, which are metaphorically motivated by such verbs as bite, gnaw, nibble and chew. These verbs name various activities, processes and phenomena because of their analogy to food consumption with the aid of teeth. The analysis allowed the author to describe a number of cognitive metaphorical models which, in their turn, reflect the image projection from the source-domain “Food Consumption” into the conceptual spheres of physiological, mental, psychological and social phenomena. The given system of images expresses metaphorically the concept of various processes and notions related to deformation, destruction and disappearance of material objects; destructive effects on the human body and psyche; social and moral pressure (e. g. competitive struggle, repressive political system), loss of physical resources and values. The pragmatic potential of the image-bearing vocabulary and expressions is predominantly related to negative evaluative connotation since they reveal disapproving, condemning, contemptuous emotional attitude and high level of expressivity.
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