Abstract
Abstract. This research investigates mortality salience (MS) and national pride in Germany, a country in which, for historical reasons, attitudes toward the nation are negatively valued. Within this cultural context, utilizing national pride as a coping strategy for dealing with MS may require well-developed self-regulatory abilities: It was hypothesized that the typical increment in national pride after induced MS would be confined to action-oriented individuals, who are able to self-regulate after exposure to threatening information. Two studies with German participants showed that they negatively evaluated national pride. Consistent with expectations, action-oriented participants in the MS condition revalued this symbol and also gave higher attractiveness ratings to attributes related to their own culture. Results remained unchanged after controlling for participants' self-esteem. The combined role of self-regulation and culture in terror management is discussed.
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