Abstract
TikTok has been on a roll since 2019, with female we-media being the main force of TikTok creators. Among the rare researches on female "we media" on TikTok, most of them focus on platform sampling analysis, instead of audience feedback and group analysis based on the whole communication process. This study conducted semi-structured interviews with 10 female bloggers’ audiences and concluded that female “we media” featured strong gender awareness, sophisticated production and aesthetic value catering. In the audience group, there is a weak social network and a strong sense of female identity, but the gender barrier has not been broken. Breaking stereotypes and gender barriers, balancing the relationship between business and aesthetic value catering, is a new breakthrough for the development of female "we media".
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