Abstract
This study aims to determine the relationship between self-concept and impulse buying (impulsive buying) of clothing products for psychology students at UKSW Salatiga. The participants are SWCU Salatiga psychology students with a total of 40 people. Data collection uses a self-concept scale consisting of 24 items and an Impulsive Buying scale consisting of 20 items and both have met the requirements of good reliability. Data analysis used product moment correlation technique from Pearson. The results of this study show a correlation coefficient of -0.224 with a significance value of 0.00 (p<0.05), meaning that there is a significant negative relationship between self-concept and Impulsive Buying in SWCU psychology students in Salatiga. Through this research, it is hoped that it can help develop a positive self-concept in order to overcome the emergence of impulse buying in them.
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