Seeking delocalization

Abstract

AbstractThe continuing development of the Internet and broader technologization have made the presence of game fans and the diverse fan community highly visible, shaping part of contemporary global game culture. The influences of such user empowerment have been debated, notably along the lines of the emergence of participatory culture (Jenkins 2006). Increased fan participation in translation facilitated by technological environments is highlighting the need to pay attention to the role played by such highly engaged users in the localization industry. Yet, to date the topic has not been explored fully in game localization research. To fill this gap, this article considers the significance for game localization of the dynamically evolving status and influence of international game fan communities. Taking the case of a controversy that erupted during 2015 and 2016 over localization of a Japanese tactical RPG (Role Playing Game) title, the article investigates how user empowerment is impacting on game localization. This article demonstrates the importance – for game publishers and developers alike – of recognizing the increasingly significant presence of global game fan communities. In particular, game publishers and developers must be prepared to have clear and consistent localization policies and strategies in place in order to face the scrutiny of increasingly knowledgeable and empowered fan communities.