Abstract

The relevance of the study lies in guaranteeing the safety of personal computers for consumers (users) and complying with the requirements of technical regulations in this part. The purpose of the study was to determine and analyse the factors of personal computer assortment formation under the conditions of the uncertainty of economic and social features of modern times, with a focus on aspects of safety and environmental responsibility of computer equipment, as a priority mechanism for consumers. Emphasis is placed on cyber security, the importance of protecting a personal computer from cyber attacks. Methods of systematic analysis of statistical databases were used in the study. The high rates of development of Ukraine in the field of computerisation of many areas of industry and economy during the years 1993-2023 were noted. It has been proven that as of the year 2024 there is one personal computer, a tablet, a laptop or a netbook in every household. Changes in the economy, politics, technological aspects and other external factors that can affect the personal computer market are shown. The ability of companies to adapt to changes and requirements is noted as a key source of their success. The ergonomic, anthropological, psychophysiological requirements for screen devices that guarantee the safety of consumers (users) are given. The conditions of compliance of personal computers with the requirements of technological regulations in terms of ecodesign, aimed at improving the environmental safety component in accordance with consumer requirements, are defined. It is shown that the modern market of personal computers has several key trends in the formation of assortment policy which includes: flexible configurations and individualisation; increased attention to the gaming segment; development of artificial intelligence technologies; increasing the amount of memory and speed; environmental responsibility; development of wireless technologies; high mobility; focus on high-performance workstations. It has been determined that compliance with environmental safety requirements is important for business, because companies that pay attention to environmentally responsible may have a competitive advantage. It is shown that the most common are the standards and certification systems for personal computers, which are a series of certification standards that determine the requirements for the environmental and ergonomic quality of computer equipment, in particular, monitors. The practical significance of the results lies in increasing of the competitiveness of personal computers, taking into account the safety recommendations for consumers (users) of the relevant equipment to strengthen the role of environmental aspects and cyber security requirements

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