Abstract
The provision of rice in sufficient quantities and affordable prices is the main objective of agricultural development. However, there are higher margins of inequality for traders in the rice supply chain, making farmers and consumers at a disadvantage. Previous research has overcome this problem by focusing on milling only in the rice milling industry, with the same goal, this study uses a system dynamics to develop a conceptual model with an e-commerce based commerce system scenario. Further research can be carried out by developing the system thinking from this study that can increase profits across all rice supply chain actors.
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