Abstract
Health has become a popular subject and a leading feature for media in today’s world where healthy living has gained considerable importance. In fact, the audience is exposed to numerous advices and recommendations related to health through media messages that manipulate individuals to consume more in order to be healthy. On the other hand, it has been assumed that health magazines are more influential in terms of motivating people to consume more compared to other mass media. Accordingly, this study aims to analyze the magazines “Women’s Health” and “Men’s Health” which have the highest circulation rate in 2016 in terms of leading readers to consume for a better health. It has been revealed that majority of the articles mentioning a specialist/doctor or hospital name in order to direct readers towards consumption related to their institutions was published in Women’s Health magazine.
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