Abstract
Trophy. Goal. Dominated. Does priming individuals with competitive concepts such as these influence the temptation to cheat? We utilize a standard laboratory cheating task in a tournament setting and test whether nonconscious priming impacts the nature of cheating behavior. The results demonstrate an asymmetry in a winner‐take‐all setting: a competitive prime does not increase cheating to improve one's own outcome, but does significantly increase the willingness of an individual to sabotage a competitor.
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