Abstract
In the latest two decades, Rural Tourism (RT) has speedily developed and become an important concept of tourism in China. However, there remains little understanding in the western world about RT for its special role in China’s rural socio-economic regeneration. This paper represents an attempt to analyze six different models of RT development. More specifically, the collective imagery of “ Nong jia le” (Happy Farmer Home) tourism, a Chinese version of rural tourism, is examined. The findings of this study not only highlight the widely-held beliefs about the important role of RT but also identify a number of related problems and challenges facing its sustainable and healthy development in future, which hopefully would stimulate the interest for further studies in this area.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
