Rural Tourism as a Tool for Sustainable Development of the Srem District in Serbia

Abstract

The beginning of the twenty-first century is characterized by nu­merous changes in all areas of life. These changes give us the right to antici­pate some global trends in the field of economy and business of the popula­tion in rural areas. Contemporary trends in the field of business in rural areas actualize tourism as the most important component of integral rural devel­opment and indicate that significant changes are expected in that area. The twenty-first century will be a period in which the needs and expectations of domestic and foreign demand will become increasingly refined, therefore it will be necessary for rural tourism to represent a combination of different as­pects and a value perception of the presentation of rural life. Family farms will be differentiated by the success of product and area branding, while intan­gible marketing assets such as brands, market knowledge, relationship with customers, and distribution coverage, will become a significant value of the region. The main goal of the research is to assess the potential and opportuni­ties for the development of a new program of rural tourism in the Srem District in Serbia based on sublimated and analyzed indicators for seven municipal­ities, which will contribute to the affirmation and development of rural tour­ism in the region.has been a decline in overnight stays and accommodation in Bulgaria. There is a recovery trend after the COVID-19 pandemic and a slight increase in both indicators. Revenue from overnight stays increases after 2020. There is a promising trend related to the development of the tourism sector.