Rural Revitalization Perspective: Application of Visual Design Technology Based on Style Migration Algorithm in Packaging and Illustration Design of Agricultural Products in Hebei Province

As a major agricultural province in China, Sichuan Province offers a wide variety of distinctive agricultural products. For these products, good packaging design not only helps generate greater economic benefits for farmers with the same level of output but also supports rural areas in achieving industrial revitalization. With the growing awareness of intangible cultural heritage protection, the interplay and communication between intangible cultural elements and other industries have increased. This interaction promotes the redevelopment and preservation of intangible cultural heritage. Integrating intangible cultural elements into the packaging of agricultural products can better reflect local culture and regional characteristics, effectively enhance the promotion of intangible cultural heritage, inject vitality into agricultural products, and contribute to spiritual and cultural development while meeting people's material needs. Based on this, this study aims to explore how generative artificial intelligence (AIGC) can be used to enhance the packaging design of characteristic agricultural products in Sichuan Province, thereby improving the market competitiveness of these products and supporting rural industry revitalization. By analyzing the current state of the integration of intangible cultural heritage with agricultural product packaging, proposing innovative strategies, and examining practical applications of AIGC technology, this study seeks to provide a new perspective for the packaging design of agricultural products.

To carry out the packaging design of agricultural products around rural revitalization, and to study the innovative application of brand culture in the packaging of agricultural products. Through the case method, Zhaoqing Emperor Citrus is selected as an example for design analysis and practice. Firstly, through the domestic and foreign related literature and data research, the current situation of agricultural product packaging design is sorted out, and the existing packaging problems are summarized; secondly, the user needs are obtained through the qualitative analysis of user interviews, and the near-design orientation is made; finally, countermeasure strategies and design solutions are put forward in combination with the current problems of agricultural product packaging design. In this topic, design practice is carried out for the packaging design of agricultural products, design reference is provided, and relevant design strategies are proposed based on the background of rural revitalization. The innovative storytelling as well as visualization of the culture outside the product can better empower the value of agricultural products, thus contributing to rural revitalization.

The tourism chains in different regions are very different, and the development of these tourism chains is closely related to tourism products. The packaging and content of tourism products can reflect the characteristics of each region. These tourism products leave people with different impressions in terms of different materials, spirit and culture. The packaging design of tourism products mainly includes local attractions, environmental characteristics, people’s lifestyles and some cultural customs. The purpose of this article is to study the application of computer digital model technology in the packaging design of products with different geographical features. When designing the packaging of other products due to regional characteristics, the computer digital model technology mainly uses the integrated application of CAD, Photoshop CS, CorelDraW, 3Dmax and other popular design software, which can realize modeling, graphics and image conversion, and can also use surface modeling and Solid modeling to digitally manipulate, zoom, translate and rotate more graphics and structures. By comparing the design styles and styles and cost comparisons of traditional design and computer digital model technology collaborative design, the application of computer digital model technology in the packaging field has increased product sales by more than 80%, and it is also helpful in packaging design and packaging testing.KeywordsProduct packagingComputer digital model technologyPackaging inspectionData comparative analysis

To create characteristic agricultural products, it is necessary to creatively integrate the brand packaging of agricultural products with regional traditional culture and aesthetics. At present, the packaging design of agricultural products falls into a rut of homogeneity, which is not conducive to the brand and value building of agricultural products. Explore regional traditional cultural features, integrate them into the packaging design of agricultural products, on the one hand to show the unique traditional regional culture and historical deposits, on the other hand to improve consumers' recognition of agricultural products and purchase desire. Packaging of agricultural products should not only highlight its regional characteristics, but also integrate modern green design concept, so as to improve the overall quality of agricultural products and create its unique brand image.

Utilizing Internet technology and resources to enhance the packaging design of agricultural products is a critical task for promoting their development in the current era. This study proposes an automatic generation design for agricultural product packaging based on deep learning theory, grounded in the principles of packaging design and market value. To represent the spatial relationship and distribution of color pixels, color moments and color correlation maps are used after obtaining color features of agricultural products through the HSV color space. The grayscale covariance matrix method is employed to get the texture features necessary for the packaging design. Proportion, boundary, pairing, white space, and balance calculations are combined to achieve the layout and typography of feature elements in the agricultural packaging design. The impact of deep learning technology-supported packaging design is analyzed. Data show that in the first group, the average values of the sample group (P001, P002, P004) are 2.98, 3.08, and 2.93, respectively, with an overall average of 2.997, while the overall average of the intelligent group (P003) is 2.96. Overall, deep learning technology-assisted image generation has a positive impact on agricultural product packaging design, contributing to a new level of economic development of farming products.

emergence of the Covid-19 outbreak which has further complicated the development of products that are being marketed. Companies are required to continue to try to maintain customer trust and loyalty in order to continue to see their products. That's why looking at the cosmetics market today companies are competing to make products more innovative and of high quality both in terms of packaging and design, as well as for the product itself so that it can influence consumer behavior in buying products that are marketed. The purpose of this study is to analyze the influence of product packaging and product design from Wardah Cosmetics to influence consumer purchasing behavior. The type of method carried out is quantitative research methods. The sampling method is carried out by distributing questionnaires to Wardah Cosmetics consumers. The results obtained from this study are that product packaging and packaging design have a significant effect on the purchasing behavior of consumers of Wardah products. Keyword: Product Packaging, Packaging Design, Consumer Buying Behavior

Big data technology with the in-depth development of big data technology has allowed various 8 fields to boost industrial development. The designers have analyzed the skills required for 9 creating modern packaging design and artistic thinking through big data. After analysis, the 10 designers optimize their product design and try to enrich product packaging design connotation. 11 This paper first conducts an in-depth analysis of the theoretical concepts. In the context of big 12 data analysis, this study discusses big data characteristics and investigated the relationship 13 between modern packaging design techniques and artistic thinking. It further analyzes modern 14 packaging design techniques under big data background, including cultural connotations, 15 composition techniques, and color scheme. Under the background of big data analysis, these 16 papers discuss applying artistic thinking in modern packaging design and provides theoretical 17 references for modern product packaging design. REFERENCES [1] C. Jiang and C.H. Gao. Product Design Thinking in the Context of Big Data. Journal of Ningbo Institute of Technology, 28(4):37–42, 2016. [2] Y.L. Ren and Q. Fan. Research on the Applicability of Big Data in Product Design Research. Packaging Engineering, 36(20):139–142, 2015. [3] Z. Wen. Product Packaging Design Based on Big Data Analysis. Green Packaging, 3(5):72–76, 2018. [4] B.B. Liu, R. Zhang, and X. Chen. Product Color Design Based on Big Data. Packaging Engineering, 41(14):17–21, 2019. [5] H.Y. Huang. Research on Product Design Based on Interaction. Packaging World, 31(1):65–65, 2019. [6] W.L. Ma. Management and Application of Art Design Resources in the Construction of Big Data—Taking the School of Art and Design of Beijing University of Technology as an Example. Art Education, 24(1):231–232, 2017. [7] X.D. Shang. Application of Big Data Ideas in Product Design Market Research. Modern Decoration (Theory), 15(6):255–255, 2014. [8] Y.J. Ye and Y.X. Wu. A Preliminary Study of Internet Product Design Decisions in the Big Data Era. Popular Literature, 13(5):91–92, 2019. [9] L.L. Fan. Research on Fashion Design Methods of Industrial Products in the Big Data Era. Furniture and Interior Decoration, 27(1):32–33, 2020. [10] G.N. Miao. Research on Key Points of Complex Product Collaborative Design based on Cloud Service. Art Technology, 29(8):270–270, 2016.

Chapter 21 - Emerging role of nanomaterials in storage and packaging of agricultural products

Nowadays, the popularity of cultural and creative industry in China is rising, and cultural and creative products are loved by young people with high cultural added value. Through the field investigation, it is found that the tie-dyeing products in the market are still facing the problems of insufficient market awareness, the same tie-dyeing products, serious homogenization, and the aging of inheritors. Therefore, after the questionnaire survey, based on the needs of the audience, we proposed a packaging design method for modern cultural and creative products based on a rough set. As one of the mathematical tools to deal with uncertain knowledge, a rough set theory can solve the uncertainty caused by knowledge granularity in cognitive diagnosis. Without prior knowledge, we can get the corresponding decision-making or classification rules of the specific problem and classify the research objects. This study aimed to apply a rough set theory to the packaging design of modern cultural and creative products and overcome some problems existing in the packaging design methods of cultural and creative products. Since the application of rough set in the packaging design of cultural and creative products is a new topic, whether it is effective in the packaging design of cultural and creative products, how effective it is, and what problems it can deal with in the whole procedure of the design are worth discussing.

With a focus on the development dilemma faced by the industry of gold foil as the intangible cultural heritage in China, the innovative packaging design is blended into the gold foil technology and the product design based on the cultural creation of the intangible cultural heritage to form a new model of packaging design of cultural and creative products. In light of the status quo and problems of packaging of cultural and creative products derived from gold foil in Nanjing, this study is to analyze the outstanding packaging design of cultural and creative products at home and abroad so as to extract the design methods that are locally applicable. Furthermore, this study aims to explore the innovation path of packaging design of cultural and creative products derived from gold foil in Nanjing through practice, and then to provide valuable reference for the establishment of national brands and the inheritance of skills.

With the development of the mobile Internet, agricultural products sales on the network marketing has become a very important marketing tool. The research of packaging and design of the agricultural products sales on the mobile Internet is an important link in promoting sales and building brands. Through the development of network marketing sales, the packaging situation of agricultural products, the network sales of agricultural products is made a deep research for its packaging and design. It can provide a theoretical support for the packaging and design of agricultural products sales on the mobile Internet and improve the existing system of the packaging and design theory of agricultural products.

With development of economy, all industries have undergone earthshaking changes. Various new technologies are starting to be employed in all aspects of life, and graphic design is no exception. The use of computer graphics and image processing technologies in graphic design can substantially improve design efficiency and make graphic design job more convenient to develop. The requirements for the quality of graphic design are higher. Quality inspection has become a necessary step in the production process, in which the detection of graphic design defects is an indispensable and important link. The traditional graphic design defect detection adopts the method of manual visual inspection, which has the disadvantages of poor stability, long consumption time, and high labor cost. As an efficient computer graphics and image processing technology, convolutional neural network has received extensive attention in graphic design defect detection because of its advantages of high speed, efficiency, and high degree of automation. Taking agricultural product packaging as an example, this paper studies application technology for graphic design defect detection with convolutional neural network (CNN). The main contents are as follows: construct the original YOLOv3 network model, input the graphic design images of agricultural product packaging into the network model in batches according to the computing power of the hardware equipment, train the YOLOv3 network, and deeply study and analyze the experimental results. The related improvement techniques are then given, based on the characteristics of agricultural product packaging design faults. The backbone network, multiscale feature map, a priori frame, and activation function of YOLOv3 are improved, and then performance of the improved model is verified by experiments.

The design of product packaging is a bridge of communicating the customers with the enterprise, which also is the key to making mutual benefits. In this paper, it takes the definition of the design of product packaging as the starting point, with the technical support of product packaging design service as well as the interpretation of product packaging design service model based on computing, discussing the designing method of product packaging. Introduction It is particularly important for the role of packaging in business competition, which can be regarded as the dominant position in the buyer's market,which even can become a key for the commodity to have successful sales. A reasonable, elegant and distinctive cultural product packaging can meet various demands of customers, which can maximize to stimulate consumer's desire to buy. The Interpretation of the Design of product Packaging In some degree, design is a visual communication program for the intended purpose, in other words, design is not simply the visual language that is attached to the commercials. However, it is the perfect combination between technology and art. The design of product packaging is a part of packaging design, which is one of the important elements of product sales. In all aspects of product packaging design, the designer should be always around product itself to design. The participation of product in product packaging design should be through the visual language to express the perception of product taste, vision, smell and touch, etc.. Supporting Services for the Design of product Packaging Based on Cloud Computing Technology Cloud computing is a new kind of computing model based on Internet, which is the further development of the distributed computing, grid computing. It can provide services for enterprises and individuals through the heterogeneous and autonomous services on the Internet with computing resources on-demand; computing resources are dynamically virtualization, which can be provided through the Internet with the calculation of distribution to a large number of distributed computers. American national standards and Technology (NIST) researchers developed a widely used term that is used to describe various aspects of computing. According to the definition of cloud , it defined three delivery model, which is called S-P-I model, Such as Fig. 1 Schematic Diagram of Cloud Computing Environment. International Conference on Economy, Management and Education Technology (ICEMET 2015) © 2015. The authors Published by Atlantis Press 471 Fig1. Cloud computing model Cloud computing is used to study the designing services, which is mainly focused on service oriented manufacturing, putting forward the mode of manufacturing at the same time. Cloud manufacturing is a kind of service oriented, with high performance computing and information technology, which is the integration of the existing information, manufacturing technology and computing, networking, semantic Web. It can combine all kinds of manufacturing resources and manufacturing capabilities, as well as service virtualization, which also can be composed of manufacturing resources and manufacturing capacity pool, the intelligent management and operation of a unified centralized, so as to realize the realization of intelligent, win-win, universal and efficient sharing and cooperation, through the network and manufacturing system during the manufacturing process in the whole life cycle. Ultimately, it can provide access on-demand use with safe and reliable, high-quality and cheap intelligence service at any time. The Model of product Packaging Design Service The business mode of product packaging design service can be shown in Fig. 2, the users can buy products from enterprises and pay for what they buy, and the the price of the product is composed of the cost of the enterprise plus profit. According to the analysis of the mode of design service, great changes have taken place during the period of the design process, wile the cost of the design is no longer decided during the designing process at the traditional designing stage, however, it can be divided into smaller units between the designing services, since these designing services units can be in accordance with the parallel implementation, while most of the designing units with high cost of designing services can be completed by the means of outsourcing, therefore, the cost of completing the design by the enterprise itself is the minimal cost for designing the product. Tn a word, the cost of designing product is the total sum of the cost of each designing unit. Fig. 2 The design service model

The package design of green products can be a useful media to communicate the identities and information about the green products to consumers, and it may also stimulate the green consuming. Through the principal component analysis of statistical analysis, there are four categories of evaluation factors for the package design of green products. The importance of those categories is ranked as follows: 1. environmental regulations, 2. portfolio of green products, 3. education and promotion, and 4. function and visual design of the package. The category of Education and Promotion was recognized as an imperative issue for consumers and professionals in Taiwan. Eventually, this evaluation model based on integrating the consumer's viewpoint, is different from the other package design checklists, with specific evaluation categories and rank statistically, which may contribute to the planning and design stage of the package design process

Purpose: The purpose of this research was to determine the effect of product packaging design and attractiveness of advertisements on brand awareness on consumers both partially and simultaneously as well as the impact of brand awareness on consumers' interest in re-purchasing Teh Botol Sosro among young people in Tangerang City.. Design/methodology/approach: This is a sampling technique is a sample area. Instrument testing is done by testing the validity and reliability, data analysis techniques using classical assumption test, multiple regression analysis, and hypothesis testing at ? = 0.05. Findings: The results of the research show that: (1) product packaging design influences brand awareness with sig 0,000 (2) ad attractiveness has a positive and significant effect on brand awareness with a sig value of 0,000 (3) product packaging design has a positive and significant effect on repurchase intention consumers with a sig value of 0,000 (4). ad attractiveness does not have a positive and significant effect on consumers' repurchase intention with a value of 0.141 sig (5) product packaging design and ad attractiveness has a positive and significant effect on brand awareness with a sig value of 0.000 (6) product packaging design and ad attractiveness has a positive effect and significant to consumers 'repurchase interest with a sig value of 0,000 (7) brand awareness has a positive and significant effect on consumers' repurchase interest with a sig value of 0,000 Research limitations/implications: The population in this research were all young people in the city of Tangerang, while the sample in this research was 100 (one hundred) Respondents who were in Tangerang District, Cibodas District and Ciledug District who had made a purchase of Teh Botol Sosro beverage. Practical implications: Packaging design is one of the important factors in product sales. If the form and packaging material are standard, then the graphic elements on the packaging can be a determining factor of whether or not a package is attractive. A good packaging design is not only attractive when displayed on a sales shelf but also can convince consumers to buy. Not many of us know that Teh Botol Sosro packaging designs have packaging designs, especially graphic elements that vary in each market. This is interesting to study and analyze because not many tea beverage products have different graphics elements between products marketed in the local market and export.. Paper type: Research paper