ROLE OF TRUST IN POLITICAL AND CULTURAL LIFE OF SOCIETY - A SOCIOECONOMIC PROSPECTIVE

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Trust is an effective way to reduce tensions between social groups, and also acts as a tool for creating alternatives to formal structures of interactions, which is especially relevant for modern economic relations. The purpose of this article is to characterize the significance of cultural and political components in the formation of trust in this sphere. The crisis of trust is presented as a context that combines actors of different levels and forces them to care not only about economic success, but also about reputation, public good, digital footprint and interaction with the state. The multifaceted nature of the crisis of trust makes the task of mitigating and overcoming it one of the key tasks for the actors of economic relations. The study suggests effective approaches to building and maintaining trust in the challenging environment of interactions.