ROLE OF ENTREPRENEURSHIP IN MANAGEMENT

Abstract

The article characterises the multidimensional and dynamic phenomenon referred to as the role of entrepreneurship and entrepreneurial management. It was shown that the development of entrepreneurship and innovation are conditioned by knowledge, especially the Tacit knowledge transfer capability, which is synonymous with the possibility of transferring people equipped with know-how, skills and experience, which in turn is closely dependent not only on the process of knowledge and innovation management, but also on the organizational culture. It was shown that entrepreneurship (understood as the ability to create something new and worthwhile) is determined by seeking creative solutions and implementing them in practice. Assuming that the essence of entrepreneurial behaviour is creating, recognizing, interpreting and using opportuni-ties, at the same time constituting an entrepreneur’s act of creation, it was shown that creativity, creative problem-solving and the desire for innovation with the ability to take risks (and responsibility for them) determine entrepreneurship in a significant way. The article also suggests paying more attention to the job satisfaction of employees in the context of their creativity and, consequently, entrepreneurship.