Abstract
The widespread sprout of mobile technology, specially the smartphone, has further transformed the tourism experience and empowered today’s travellers by bringing together information search, communication, entertainment, social networking and mobility-related functionalities to the fingertips of on-the-go travellers & it provide quick response & information widely dispersed. Smart tourism has become a modern trend in tourism industry. It is one of the critical researchable area to search the potentiality of Sri Lanka as a smart tourist destination. The main objective is to identify smart features and the degree of smartness of Sri Lanka as a tourist destination from the perspective of tourists. One thousand fifty two tourists from Anuradhapura, Polonnaruwa, Sigiriya, Kandy, Nuwaraeliya, Ella, Galle, Matara, Kaluthara and Colombo districts are selected to collect data through a structured questionnaire. To identify the destination smartness researcher has been conducted multiple mediator analysis. Also structural equation modelling (SEM) has conducted by using smartPLS software. Results revealed that both mediators have partial mediation impact between the relationship of smart tourism attributes and travel experience satisfaction. Thus, the results could encourage the formation of Smart Tourism Destinations. With technology being embedded within the destinations environment, it can enrich tourist experiences and enhance destinations competitiveness. Tourism planners and managers will benefit from a better understanding of the integral elements of smart tourism destinations and it will support their efforts in developing competitiveness for destinations of the country.
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