Role of cinema in promoting gender equity to achieve sustainable development goals in India

Abstract

The 2030 Agenda for Sustainable Development, adopted by the United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. Gender Equity means end of all forms of discrimination and violence against all women and girls, must have equal rights and opportunity, and be able to live life of free of violence and discrimination. Women's equality and empowerment is not only one of the 17 Sustainable Development Goals, but is also integral to all dimensions of inclusive and sustainable development. This paper evaluates the role of cinema in promoting gender equity through modern day films. Content analysis of films like Queen, Kahaani, Raazi, Mom, Hichki, Marykom, NH10, Manikarnika, Pink is done. These films have women as protagonist and heroes. It helps in removing the stereotype that only men can be a hero and women are supposed to stand behind them for support, protection, security and safety of themselves and their family. This study deals with the changing role of women in the society from a home maker to a super woman. It can be seen in history that films with female leads have made the women realize that they are not weak and can fight for themselves. Gender discrimination is a reality in Indian Society. Achieving gender equality and women empowerment is integral to each of the 17 goals. Only by ensuring the rights of women and girls, justice and inclusion, economies that work for all, and sustaining our shared environment now and for future generations. Gender equality is not only a fundamental human right, but a necessary foundation for a peaceful, prosperous and sustainable world.