Abstract

This essay illustrates the value of time in understanding baby boomers' experiences of rock ‘n’ roll. In a distinctively interactionist style, I use time as a sensitizing concept in my research on this phenomenon. The orientation that guides this research is methodological tourism, by which the researcher treats something as common and taken‐for‐granted as rock ‘n’ roll music in everyday life as strange if not exotic. Structurally, songs about time constitute the most visible temporal structures in the world of rock ‘n’ roll. Interactionally, I will argue that the concept of the cohort is more useful than that of the decade for an interpretive analysis of musical nostalgia, a key feature of the phenomenon in question. Illustrations of the reflexive relationship between rock ‘n’ roll and time in middle age include using awareness of recent deaths of rock ‘n’ roll performers to interpret the existential significance of aging; using rock ‘n’ roll songs as benchmarks for significant events such as birthdays and anniversaries, as well as gift giving for these events; and using rock ‘n’ roll music to pass the time.

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