Robusta Coffee Marketing Efficiency in Magetan Regency, East Java Province

The demand for coffee in Malang Regency by determining the quantity of commodities is very dependent on the marketing subsystem. Robusta coffee marketing channels in Malang Regency include marketing institutions, namely small traders, sub-district collectors and large traders. Coffee marketing is dominated by small traders. This research aims to analyze the determinants that influence the choice of marketing channels for Robusta coffee in Malang Regency. The location of this research was carried out in two villages, namely Srimulyo Village and Sukodono Village, Kec. Dampit, Kab. Poor. The respondents in this research were Robusta coffee farmers in two villages in a total of 60 respondents. Marketing agency respondents were then determined using snowball sampling techniques. Snowball sampling method by collecting data based on information from previous respondents based on existing marketing patterns in Malang Regency. This research uses multinomial logit analysis by determining efficient marketing channels as a reference variable. Based on the results of marketing channel analysis, it was found that there are 5 marketing channel patterns. Marketing channel 1 consists of 27 farmers and the largest channel choice is 45%, while the results of the marketing efficiency analysis show that channel 5, namely direct farmers to wholesalers, is the most efficient. Marketing channel 5 consists of 11 farmers with a percentage of 18.3%. The results of the research show that 3 variables influence the choice of marketing channels, namely production volume, farming experience, and education level. Suggestions from research for extension workers and local governments need to assist farmers regarding financing and coffee market information so that marketing channel choices are more varied.

Pagar Alam City is one of the cities in South Sumatra Province located between Bukit Barisan and Mount Dempo. It has the potential for developing Robusta coffee because it has characteristics that match the criteria for growing Robusta coffee. The coffee plantation area in Pagar Alam City is 8,237 hectares, with Robusta coffee productivity reaching 12,782 kg/year, which influences marketing activities, which generally involve farmers, village intermediaries, city intermediaries, exporters, coffee powder industry, roasteries, coffee shops, and consumers. The involvement of various marketing institutions results in differences in the price of robusta coffee between marketing channels due to the implementation of marketing functions. In this research, the technique used in determining the sample was purposive sampling and snowball sampling. The number of informants in the research was 35 people, and the analysis used was descriptive qualitative with marketing channel analysis. There are three marketing channels for rainbow-picked Robusta coffee channels, namely first Farmers – Village Middlemen – City Middlemen – Exporters, second Farmers – City Middlemen – Exporters, and third Farmers – Exporters. There are four marketing channels for red-picked Robusta coffee, namely the first, Farmers – Coffee Powder Industry, second, Farmers – Roastery, third, Farmers – Consumers, and Farmers – Coffee Shop. Keywords: Marketing Channels, Robusta Coffee, Petik Pelangi, Petik Merah The majority of rainbow picked robusta coffee farmers to sell in the first channel Farmers - Village Middlemen - City Middlemen - Exporters because this channel is the longest and most farmers sell, and the majority of red picked farmers sell in the first channel Farmers - Coffee Powder Industry and second Farmers - Roastery because their orders are always there. Keywords: Marketing Channels, Robusta Coffee, Petik Pelangi, Petik Merah

Rejang Lebong Regency is the producer center of robusta coffee in Bengkulu, the production continues to increase. Robusta coffee marketing in Rejang Regency is generally interesting because most of the sales objectives of robusta coffee from farmers are to coffee processing companies, both inside and outside the province. It’s suspected that there are variations in the production of robusta coffee in Rejang Lebong Regency, so that robusta coffee business actors have different marketing channels according to the limited supply they have. Based on the results of the research on 37 people who were selected by purposive sampling and through the Food Supply Chain Network (FSCN) approach, the robusta coffee supply chain conditions were running smoothly. This can be seen from the integration or cooperation between supply chain actors that have been established, especially with the coffee processing industry. There are 3 marketing channels for Robusta coffee in Rejang Lebong Regency and can assess the performance of its supply chain. Through the analysis of the marketing margin and the farmer's share shows that the Robusta coffee supply chain on channel 3 is more efficient than channel 1 and channel 2 because it has the lowest margin and the highest share of farmers.

The Subur farmer group is located in Sugihwaras Village, Maospati District, Magetan Regency, East Java which develops sugarcane (Saccharum officinarum) and teak (Tectona grandis) with a monoculture pattern. Monoculture cultivations produce a single income for farmers, hence other adaptive intolerant commodities and sites that generate alternative income are needed. One of them is Porang (Amorphophallus muelleri Blume). The farmer group’s knowledge and skills related to porang cultivation are very limited. The aims of this activity were: 1) To train farmer groups related to porang cultivation planted with agroforestry patterns; 2) To analyze knowledge changes of farmer groups regarding porang cultivation; and 3) To evaluate the implementation of the training program. The results showed that training on porang cultivation and making agroforestry demonstration plots were able to increase the knowledge of the Subur farmer group. The pre-test score was 65,1 (55%) while the post-test was 88,6 (75%). Based on the evaluation of the assessment of training activities by farmers, as many as 74,3% of farmers stated that they strongly agreed that the porang cultivation training was very useful and suitable for their needs. In addition, the activity feasibility analysis showed that this training is categorized as very feasible to be implemented with a score of 94%. Porang cultivation training for the Subur farmer group was able to increase knowledge and the potential to earn additional income for the people of Sugihwaras Village, Magetan Regency, East Java.

The main sources of community income at Air Kubang village, Air Naningan sub-district, Tanggamus District is from the cultivation and marketing of robusta coffee (Coffea robusta) that is managed using an agroforestry system. Coffee-based agroforestry also contributed a positive ecological impact on the surrounding communities such as the preservation of springs that are utilized by the community to meet household needs. A study on coffee marketing is urgently needed to determine the efficient marketing channels based on the market performance of each channel. The purpose of this research was to identify marketing channels of robusta coffee and determine the performance of each marketing channel. Data were collected in December 2018 in Air Kubang Village, Air Naningan District, Tanggamus Regency. The data were obtained through interviews with respondents such as farmers and marketing institutions involved in the marketing of robusta coffee. Market performances were analyzed through the calculation of marketing margin, profit margin, profit margin ratio, share, and marketing efficiency. The study identified three marketing channels as follows: (1) farmers – collector traders – wholesalers – retailers, (2) farmers – cooperatives – retailers, and (3) farmers – cooperatives. Analysis of marketing efficiency (EP) showed that the three marketing channels were efficient with the EP values <1. However overall results showed that the marketing of coffee for the three marketing channels was not yet efficient, showing high marketing and profit margins, uneven distribution of profit margin ratio, and low share received by farmers.Keywords: agroforestry, marketing efficiency, marketing margin, robusta coffee

This research is motivated by a form of concern for the problems faced by farmers, especially in the "Bajang Peduli" farmer group in Bungkuk Village, Parang District, Magetan Regency with several problems, namely poverty that still exists among farmers, less than optimal productivity increase, distribution of subsidized fertilizers which is still not optimal for members of farmer groups, the use of infrastructure facilities provided by the government is still lacking due to human resource factors. The primary purpose of this study was to analyze the organization's role in the activities of the "Bajang Peduli" farmer group to increase farmer productivity in Bungkuk Village, Parang District, Magetan Regency. The type of research used is the type of field research. The research was conducted on a farmer group, "Bajang Peduli," in Bungkuk Village, Parang District, Magetan Regency, with data collection techniques using interviews, observation, and documentation. The results of this study indicate that (1) the organization's role in this farmer group's activities still needs to be maximized. (2) The importance of the role of organizations in community activities that have joined the "Bajang Peduli" farmer group is still not fully understood. (3) The impact of the organization's organization's role in the activities of the "Bajang Peduli" farmer group is still not maximally achieved because there are factors that cause and affect farmers' production results. This is evidenced by increasing farmer productivity in Bungkuk Village, Parang District, Magetan Regency.

East Java is categorized as one of the provinces in Java Island that has a high coffee production in Indonesia. One of the coffee producing areas in East Java is Jember Regency which is dominated by Robusta coffee. Coffee product on the market in general have been modified into non-pure coffee products. One of the ingredients that is often used as a blend on coffee powder products is soybean. It is intended to add flavor to the coffee produced at the same time to reduce production costs. To know the characteristics of mixed coffee powder, it is necessary to take measurements of electrical properties, i.e dielectric constants and electrical conductivity. In addition, to know the consumer's taste for mixed coffee powder, it is also necessary to conduct organoleptic tests with flavor and aroma parameters. Robusta coffee sample variations to be analyzed include pure Robusta coffee and Robusta coffee-soybean mixture, which is processed using three variations of roasting temperature i.e low roasting (190oC), high roasting (215oC) and dark roasting (240oC). The results of this measurement showed that the value of dielectric constants and electrical conductivity decreased along with the addition of the mass fraction of the soybean mixture used. This also occurs in each variation in the temperature of the roaster. Organoleptic test assessment of the taste of pure Robusta coffee and Robusta coffee-soybean mixture that obtained a very good category is pure Robusta coffee with a roasting temperature of 215oC. Others Robusta coffee-soybean mixture included in good taste category. Organoleptic test results of aroma are known that for pure Robusta coffee with a variation in roasting temperature of 195oC, 215oC and 240oC, Robusta coffee with a mixture of 40% soybean at a roasting temperature 215oC has a very fragrant category.

The lack of knowledge of farmers about efforts to manage coffee plantations with environmental and conservation views is believed to have the effects of microclimate change which are likely to impact coffee farmers in the future. The purpose of the research is to (1) identify ecological aspects on the sustainability of coffee cultivation patterns in the Magetan region, (2) find ecological factors on coffee production, and (3) describe the lives of coffee farmers related to ecological aspects. The research method was carried out by a multistage sampling method starting from the determination of subdistricts, villages, farmer groups, farmer group members, and coffee farmer samples. The data used are primary data, with a method of collecting direct survey data on 80 coffee farmers randomly in two districts of Panekan and Poncol. An analysis method to see the relationship of environmental variables to coffee production with multiple linear regression analysis and descriptive analysis for ecological aspects. he results showed that the ecological factors significantly affecting coffee production included the number of protective trees, the application of manure, and farmers' knowledge of conservation practices. Conversely, pruning and the eradication of coffee borer pests were found to have an insignificant impact. The study concludes that while efforts toward coffee sustainability have been initiated by farmers, they have not yet achieved full success. Sustainability efforts include protecting the environment through the use of manure, planting shade trees, and adopting conservation-oriented coffee cultivation practices.

Indonesia is one of the largest coffee producing and exporting countries in the world, where coffee crops also contribute to the Indonesian economy. In general there are two types of coffee grown on Indonesian coffee plantations namely Robusta and Arabica Coffee. Robusta coffee is a coffee that has a higher production when compared with arabica coffee. Until now, the total area, production and productivity of coffee plantations in Indonesia, both from Robusta coffee and arabica coffee are still dominated by public plantation (PR) with 95.37% of coffee area. The area of coffee production in Indonesia is estimated to be about 1.3 million hectares, spread across North Sumatra, Java, and Sulawesi. Robusta coffee is commonly planted by farmers in South Sumatra, Lampung and East Java, whereas arabica coffee is commonly planted by farmers in Aceh, North Sumatra, South Sulawesi, Bali and Flores.

The high incidence of the spread of the covid-19 virus has caused very high fear for the entire world community, especially those of us who live in Indonesia, the Corona Virus, which we know as Covid-19, was first discovered in Wuhan China, at the end of December 2019. Covid disease -19 is most contagious when the person suffering from it has symptoms, although the spread may occur before symptoms appear (Rothan, 2020). Covid-19 cases in Indonesia have increased every day based on data obtained from Deti Mega Purnamasari through kompas.com until April 15, 2020, there were 5,136 positive cases of covid-19. The positive number of Covid-19 in East Java, especially Magetan Regency, continues to increase. Magetan Regency is in 30th place compared to other districts / cities in East Java with an upward trend in the epidemic. Almost all areas in Magetan Regency have contracted this virus, one of which is Desa Mangunrejo, Kawedanan District, Magetan Regency. The purpose of this community service activity is to provide knowledge about how to prevent the spread of the covid-19 virus for the general public, especially in Mangunrejo Village. The method of implementing this community service is providing health education about symptoms, ways of transmission and prevention of Covid-19. The result increases the knowledge of the people of Mangunrejo Village, Magetan Regency. Keywords: Counseling, Covid-19, Poster

Bogor Regency is one of the areas that has the potential to develop Robusta coffee with a productivity of 875 kg/ha. The involvement of marketing agencies that carry out marketing functions results in differences the price of Robusta coffee. This study aims to find out how the condition of the marketing channel, the implementation of marketing functions, and the efficiency of the marketing channel for Robusta coffee in Bogor Regency. This study took a sample of 50 farmer respondents using purposive sampling method and 12 marketing agencies using snowball sampling method. The analytical method used is descriptive qualitative for channels and functions of marketing agencies. Quantitative analysis methods for calculating marketing margins, farmer's share, profit and cost ratios, and marketing efficiency are then described qualitatively. The results showed that there were two types of marketing channels for Robusta coffee in Bogor Regency, namely general and special marketing channels. What distinguishes it is the treatment given to the green beans produced. General marketing channels consisting of marketing channels 1, 2, and 3 originate from random quotations, while special marketing channels consisting of marketing channels 4 and 5 originate from red quotations. Relative efficiency in general marketing channels is in marketing channel 3 with the smallest margin value and marketing efficiency level, while in special marketing channels is in marketing channel 4 and also the dominant marketing channel. Adoption of technology, infrastructure improvements, and optimizing the existence of farmer groups are inputs for maximizing the quality and quantity of green beans.

This study aims to determine the livestock profile and development strategy for dairy farming in Kampung Susu Lawu in Plaosan District, Magetan Regency. This research was conducted in May-June 2023. The method used to determine the location and take samples was purposive sampling with 60 dairy cattle farmers as respondents who are members of the Livestock Group of Kampung Susu Lawu in Plaosan District, Magetan Regency, East Java. The data analysis used is descriptive analysis and SWOT analysis (Strength, Weakness, Opportunity and Threats). The results of this study indicate that the dairy farming business incorporated in Kampung Susu Lawu is a small-scale community farm which is managed intensively. There are several business development strategies including SO, ST, WO and WT strategies. SO strategy by optimizing the productive age of human resources, ST strategy by strengthening the position of livestock groups and increasing efficiency in the use of production facilities, WO strategy by providing knowledge about marketing management, WT strategy by providing knowledge about pricing of dairy products. The quadrant position shown is quadrant II (0.11, -0.13) which indicates a business that has advanced but is facing challenges in trying or is in the ST quadrant. The strategy adopted is strategy diversification, meaning that it is necessary to form many tactical strategies or backup plans. The conclusion of this study is that the dairy farming business of Kampung Susu Lawu is managed intensively, oriented towards livestock business as a business, and has the potential to be developed based on SWOT analysis on quadrant 2 strategies, namely by making various strategies, maintaining strengths and minimizing these threats, such as strengthening the position of farmer-livestock groups by providing assistance, training and counseling, as well as increasing the efficiency of the use of production facilities.

Indonesia is recorded as the third largest coffee producing country in the world. Robusta coffee is widely cultivated in Jambuwer Village Malang Regency. The purpose of this study was to determine: Robusta coffee marketing channels in Malang Regency. Calculating the amount of marketing margin, margin distribution and share of robusta coffee in Malang Regency. The results of this study indicate that there are four patterns of robusta coffee marketing channels, namely, marketing channel I: Farmers - Wholesalers - Retailers - Consumers. Marketing channel II: Farmers - Middlemen - Resellers - Consumers. Marketing channel III: Farmers - Middlemen - Consumers and marketing channels IV: Farmers - Middlemen - Companies. Meanwhile, the marketing margin for channel I is Rp. 4,000, marketing margin for channel II is Rp. 95,000, channel marketing margin is Rp. 95,000 and channel marketing margin is Rp. 2,000. The farmer's share value in marketing channel I was 84%, marketing channel II was 24%, marketing channel III was 24% and marketing channel IV was 91.7%. The result of the most efficient marketing channel for farmers is the marketing channel IV because it has a low marketing margin and a high farmer share value.

Magetan Regency is one of the most remote districts in East Java Province, with a population that increases every year. This causes an increase in transportation needs. The dominant mode of transportation used in Magetan Regency is motorbikes, with the number of motorbikes in 2020 amounting to 317,085 (BPS Magetan Regency, 2023). The increase in the amount of transportation is accompanied by the risk of the transportation itself, namely traffic accidents. The number of traffic accidents in Magetan Regency in 2017 was 547 incidents; in 2018 it increased to 870 incidents. Based on previous research in the Magetan Regency area and its surroundings, it was found that accidents were influenced by human factors. Because of this, this research carried out an analysis of gender-based accident characteristics in Magetan Regency. Based on the results of the analysis using the descriptive analysis method using the cross-tabulation method in IBM SPSS, the driver characteristics were obtained, namely that the age of accident victims was predominantly 17-25 years old, and the majority of drivers had a driving license (SIM). The characteristics of accidents are that accidents are dominated by victims with minor injuries, occur in public places, and on weekdays.

Robusta coffee is one of the plantation commodities that popular at home and abroad also as the biggest coffee product from Indonesia. This research aims to analyze the assessment of the level and influence factors of GAP implementation on coffee farmers in the Raung Argopuro Mountains region of Indonesia. The research was carried out in Bondowoso and Jember districts as one of the largest coffee producing centers in East Java with the coffee planting area located in the production forest area owned by Perhutani. The research data uses primary data from the results of assessing the level of GAP implementation among coffee farmer group members using an assessment model that refers to the 2014 RI Minister of Agriculture Regulation through actual assessments and in-depth interviews regarding implementation in the field. The method for determining and collecting data samples was carried out deliberately based on a multi-cluster random sampling model on members of a farmer group of 300 Robusta coffee farmers, divided into 150 coffee farmers in Bondowoso district and 150 coffee farmers in Jember district. Descriptive data analysis was used to see the level of GAP implementation by coffee farmers and logit model regression analysis was used to see the factors that influence the level of GAP implementation by coffee farmers in the research area. The research results show that the level of GAP implementation is divided into high and low implementation. The variables age, number of family members, land area and price variables are variables that have a positive and significant impact. Key words: GAP; Coffee farmer; Level and factors GAP; Robusta coffee.