Abstract
The article considers such a type of social interaction as the exchange and giving of gifts. Giving gifts is an important socio-culturally significant aspect of interpersonal relationships. The article uses the method of comparative analysis of sources of sociological information to conceptualize the category of "gift-giving". The attention of researchers is focused on the features of ritualization as a process of social construction. Based on the materials of the empirical study, the existing practices of gift-giving among the youth are considered. The method of questioning through an online survey was used: a questionnaire survey of young people aged 18-29 (n=124). The main motive for giving gifts is any occasion, holiday, or an important event in the life of a young person. According to the data obtained, gift-giving processes show signs of ritual activities.
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