Abstract
The focus of this study is to examine the investment project process. Since investment can also be considered as economic interactions, certain risks are associated with their implementation. Risk factors were given a particular priority during the secondary and primary research, while determining the most relevant risk factors of investment project processes in relation to the B2B market. The risk map for investment project processes was created in line with the relevant secondary sources, qualitative and quantitative primary results. This is topical because the importance of investments is unquestionable in a market economy. Therefore, a comprehensive risk assessment might provide results that are useful for both supply and demand side actors in B2B market relations. Based on the results of the primary study, the perceived risks of the project process were defined, and they were structured into a risk hierarchy system. Based on the qualitative results, we performed a quantitative study. Based on the responses of the sample subjects, we determined the perceived risk factors, and on the basis of them, we segmented the service provider (contractor) market. The main socio-demographic characteristics of each segment were also explored in the framework of the research.
Highlights
As an impact of the pandemic, a significant global economic downturn can be expected, which proves the relevance of the topic of our study
Perceived Risks the quality of the work done the reliability of those collaborating on the project investment coverage availability of project collaborators the price of services the flexibility of the contractors cooperating in the project in relation to each problem the experience of the participants in the project credit risk cooperation with project participants, information exchange
We analyzed the risks perceived by B2B market participants in line with secondary and primary data, realizing a relevant risk structure and hierarchy, which were applicable to the sample
Summary
As an impact of the pandemic, a significant global economic downturn can be expected, which proves the relevance of the topic of our study. The open economies of the world have an effect on each other, so the economic downturn has an impact on other economies. The initial preventive crisis management of the epidemiological situation (localization, isolation, and lockdown) was followed by a swift and significant economic downturn. The unexpected health and economic crises forced the weaker and export-dependent economies (i.e., Hungary) to stop. The Union’s member states tried to stabilize the national economies with different methods and mitigate as well as minimalize the damage. In this turbulent economic environment, part of the companies went bankrupt. The Hungarian small- and medium-sized enterprises (SMEs) did not have any savings, and the loss of customers and the operative (previous) liquidity problems put an end to their activity swiftly (Balcerzak et al 2017; Kovacova et al 2019; Kliestik et al 2018)
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