Abstract
This case study describes the experience of a family relying on an online grocery shopping service offered by an eight-store grocery chain in Houston, Texas. The grocer, Rice Epicurean, is able to field a sophisticated web shopping experience inexpensively and quickly by relying on an Application Service Provider, MyWebGrocer, for the underlying information technology. Using a business familiar to almost all students, the case provides an opportunity to explore application service provision, customer relationship management, evolving online business models in the grocery industry, and the emerging trend towards "bricks and clicks" internet business models.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Communications of the Association for Information Systems
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
