Abstract
The article focuses on the study of rhetorical and stylistic approaches to understanding of the concepts of metaphor in scholarly-critical discourse based on works by David Lodge. Definitions and interpretations of the term metaphor in terms of stylistics and rhetoric are given. It has been revealed that in rhetoric metaphor is presented as a device, which transfers the properties of one object to another, creating imagery. It is used to convey information and beliefs. Stylistics also represents metaphor as a “hidden comparison”, where we combine the means of lexical meanings, transmitting properties from one concept to another. In rhetoric, the basis for metaphor is the idea of objects of the world and their properties, while the basis for metaphor in stylistics is lexical meaning. Unlike in fiction, metaphor in scholarly-critical discourse is used by David Lodge to describe and explain the complex phenomena of scholarly and critical research. It was disclosed that the selection, processing and method of linguistic implementation of information in the scholarly-critical works by David Lodge is carried out taking into account the factor of the addressee, since the author seeks to predict his possible reactions. Metaphor predominantly performs a heuristic function, along with nominative, cognitive, figurative, and figuratively-specifying.
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