Abstract

PurposeThis paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsThis research paper concentrates on uncovering how Qatar Airways successfully became a top-ranked multinational airline brand. The airline achieved this success by implementing three core strategies. Firstly, aggressive international expansion through rapidly launching new destinations, joining a strategic alliance, and expanding into offering ultra-long-haul routes. Secondly, a sharp focus on customer-oriented service through investing in an ultra modern airport base, and in a high-end aircraft fleet that delivers maximum passenger comfort. Thirdly, resilient global branding through attending international airshows and sponsorship opportunities.Originality/valueThe briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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