Abstract
Being aware of sustainable lifestyle is crucial to the welfare of society and environment. This article has used secondary data analysis research method to figure out the barriers and possible realistic ways to encourage people to adopt sustainable lifestyle. At the same time, it highlights daily life practices that are similar worldwide that have a significant effect. To achieve major positive response from the consumers for sustainable products ‘cool’ status needs to be established, realization about sustainable products’ cost-effectiveness and acquiring task-specific knowledge on being sustainable should be given significance. Empowering rather than forcing consumers’ towards sustainability approach should be taken and making them realize about the disastrous effect of environmental degradation caused by unsustainable daily-life practices can help solve cognitive dissonance towards sustainability.
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