Responding to threatening online alternatives: Perceiving the partner’s commitment through their social media behaviors

Abstract

Two studies examined how committed people perceived their partners’ social media behaviors and how the presence of these behaviors impacted feelings of relationship security and satisfaction. Study 1 identified the specific social media behaviors that signal commitment by a romantic partner. Study 2 then manipulated the identified partner social media behaviors to examine if buffering occurred for people with high levels of attachment insecurity. Study 2 found that when a person was led to believe their partner engaged in high commitment online behaviors, they reported greater felt relationship security and relationship satisfaction. Attachment avoidance, but not attachment anxiety, moderated the manipulation’s effect on relationship satisfaction. Perceiving that a partner signals high commitment when the threat of online alternatives is salient may be one specific route to mitigate attachment avoidance’s impact on relationship satisfaction.