Abstract
The perceived impacts of tourism on host communities, and associated resident attitudes toward tourism, is an important research issue. This study uses choice modeling to identify the tradeoffs residents are willing to make with respect to tourism's impacts. This allows estimation of the probability that residents will support a tourism project or development path that generates specified impacts, as well as estimation of the changes in economic value associated with such impacts. Application in the municipality of Allinge-Gudhjem in Denmark generated a mean economic value estimate of 343 kroner for a sample development scenario involving 30 new jobs, 100 additional cars on the road, a 10% increase in rubbish, and a tax reduction of 2,000 kroner.
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