Abstract
Web mining algorithms are widely used in e-commerce. Tourism e-commerce develops fast in recent years in China but the application of web mining algorithms stays in low level compared with some developed countries. This paper first discusses two major web mining algorithms: the Association Rules algorithm and Clustering Analysis, and then analyzes the application of web mining algorithm in tourism e-commerce. It concludes that web mining algorithms can help tourism e-commerce to improve web design, increase online sales and provide better personalized services for web users.
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