Abstract
<p>The sports goods manufacturing industry in Hubei province is in a critical period of transformation and upgrading. The negative growth of the sports goods manufacturing industry in Hubei was caused by the sales expense exceeding the budget, the serious redundancy of employees, the ineffective operation scale and the pure technology investment. In order to boost the confidence of the sports goods manufacturing industry in Hubei province, the management method must be improved, introducing the advanced concept, promoting reform and innovation of sports goods manufacturing industry in Hubei province, to achieve the efficient allocation of industry resources and comprehensive agglomeration, information resources and the advantage of manpower, material resources and financial resources, to ensure that the technical progress and industry management level are matched, thus to promote the long-term development of the sports goods manufacturing industry in Hubei province and sustainable development.</p>
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