Research on the Sustainable Development of Rural E-commerce Tourism Based on the Big Data Analysis from the Perspective of Urban and Rural Development Balance

Abstract

As a traditional agricultural country, China has excellent conditions for developing rural tourism. Under the guidance of balanced urban and rural development, the rural tourism industry has developed rapidly and has become a popular choice for Chinese residents’ leisure and vacation. This article first analyzes the significance and significance of balancing urban and rural development from the perspective of balancing urban and rural development, and then introduces the current development of rural tourism in my country, and finally proposes a sustainable development strategy for rural tourism from the perspective of balancing urban and rural development based on the analysis of big data, aiming to promote rural tourism development of Travel e-commerce.