Research on the Starbucks in Operational Activities

Abstract

Starbucks is one of the most successful coffee companies in the world, but Starbucks has been expanding continuously in terms of business. In the past ten years, the number of stores in China has increased by nearly ten times. Although the expansion policy shows that Starbucks is still in the stage of growth, from the data of the financial statements in the past 5 years, Starbucks seems to have some problems. This article mainly analyzes the ratio of financial reports related to Starbucks business activities, compares liquidity, profitability data such as ROA, ROE, etc., and further decomposes these data with DuPont analysis. The main purpose of this article is to find out the reasons that caused these changes to analyze the development trends, advantages and problems of Starbucks in the past 5 years. From the analysis, we can see that Starbucks has the advantage of the supply chain system, but there are problems in other respects.