Research on the Relationship Between Big Data Management, Informatization and Enterprise Performances of Textile and Garment Enterprises under the Background of Digital Economy

Abstract

With the rapid development of digital economy, textile and garment enterprises begin to focus on digital and intelligent transformation to seek high-quality development. In this process, big data management and information construction are indispensable basic work. Through the analysis of the background and current situation, this study builds a model of the relationship between big data management, enterprise informatization and enterprise performance, aiming to explore how data management under big data technology affects textile and garment enterprises and its influence. By collecting data of textile and garment enterprises and conducting empirical analysis, it is concluded that big data technology will affect the level of enterprise informatization through big data management in production, research and development and marketing. The improvement of enterprise informatization level can significantly boost the increase of enterprise performance and play a certain intermediary role. The research results of this paper provide some suggestions for textile and garment enterprise managers in the aspects of technology introduction, enterprise internal management and enterprise strategy formulation.