Abstract
This research analyzes the status quo, advantages, obstacles and challenges of the integrated development of ethnic traditional sports and tourism in Hechi City, and puts forward the exploratory paths of policy support, talent cultivation, specialized management and innovative marketing. The integrated development of ethnic traditional sports and tourism can enhance the attractiveness and competitiveness of tourism, inherit and carry forward ethnic traditional culture, and promote local economic development. However, cultural differences, insufficient infrastructure and management as well as marketing promotion and market development also exist. Therefore, the implementation of measures such as policy support, talent training and innovative marketing can provide strong support for the integrated development of ethnic traditional sports and tourism in Hechi City.
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