Research on the Influencing Factors of Farmers’ Choice of Medical Treatment in Health Stations under the Background of Rural Medical Insurance—Taking Guangdong Province as an Example

Abstract

This paper examines the decision-making process of farmers when selecting medical treatments at health stations. The purpose is to establish a more rational and scientific rural medical insurance system and to adapt the system to the current external environment. This will enable the system to fully utilize its potential and benefit the rural medical insurance sector. Innovation. This paper adopts a combination of literature review, field investigation, descriptive research, and statistical analysis to examine the medical treatment choices made by farmers in Guangdong Province under the rural medical insurance system. The hardware and software facilities of village health stations have a significant impact on farmers’ choice of medical treatment. Among them, the number of doctors is significantly positively correlated, while the facility investment in health stations is significantly negatively correlated. From this, it can be seen that farmers are more concerned about whether they can access medical services in a timely manner, but they have a negative reaction to the high cost of medical expenses at health stations. This paper proposes a rational allocation of resources for medical and health stations through the reform of the rural medical insurance system. The aim is to improve the level of rural medical and social security.