Abstract
China is the first country in the world in which apple juice is produced and exited and the main producing area is concentrated in the north of China. Some domestic companies which export apple juice are founded. China's apple juice, mainly exported to USA, Japan and the Europe, has a strong international competitiveness. However, due to the breed and raw material, Chinese apple juice export faces some challenge, like the loss happening in the transport process. The objective of this study is to research China's apple juice export situation and problem using the comparative analysis method. To cut down the loss, this study is trying to offer a relative scientific research for fruit juice industry by analyzing how temperature and concentration influence on thermal conductivity of apple juice, affecting the whole juice industry. It is with great significance to solve the realistic problems and promote China apple juice industry and its international trade.
Highlights
The price of apple juice is going toward the level where is 1,800-1,900 dollars per ton, which is much higher than 1,000 U.S dollars per ton in the beginning of this year
Will be a large increase in the short-term, 07/08 World of apple juice concentrate prices exacerbate tensions in the global supply and demand, as the second largest exporter of Poland is significantly reduced and the selling price is expected to reach at the price level of 1,800-1,900 U.S dollars per ton (Gao, 1996; Han and Lei, 2011)
Since China joined in the WTO, the share of China's apple juice has been increasing steadily in the international market, up to the peak (49%, almost half of the whole quantity) in 2007, but it dropped to 42% in 2009 because the international financial crisis (Table 1) Market share has been living the first in the world, which shows apple juice export of China has strong competitive in the world
Summary
The price of apple juice is going toward the level where is 1,800-1,900 dollars per ton, which is much higher than 1,000 U.S dollars per ton in the beginning of this year. With the rise of global income levels as well as the impact of healthy diat conciousness, the broad prospects for the development of fruit and vegetable juice industry, especially in emerging and developing countries, the rapid growth in consumer demand (Ying-Ying et al, 2010). Because concentrated broad use of apple juice, demand is growing, but subject to the supply of raw materials, the rigid lead to limited growth capacity and expected global apple juice concentrate in the 3 years will remain tight (Tan, 2009). Will be a large increase in the short-term, 07/08 World of apple juice concentrate prices exacerbate tensions in the global supply and demand, as the second largest exporter of Poland is significantly reduced and the selling price is expected to reach at the price level of 1,800-1,900 U.S dollars per ton (Gao, 1996; Han and Lei, 2011)
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