Abstract

To guide the design direction of emotion regulation products that improve the positive emotions of users, investigation into the correlation between relevant visual factors and multi-dimensional complex emotions is needed. In the present study, an extended product emotion measurement method was adopted to describe the multi-dimensional emotional set of each influencing factor and calculate their weight according to the order. The positive and negative emotion indicators of all influencing factors were compared and the evaluation and ranking factors that affect users’ emotional value of emotion regulation products were analyzed. The experimental results reveal that specific emotion mapping scenes on positive emotion are the most significant among the key factors affecting user emotion. Further, the influence of emotional stickers, interactive data visualization, and text on positive emotions decreased in turn. The influence of emotional text on positive emotion was the lowest. Through investigating the visual factors that affect the psychological emotions of users, the development of emotion regulating products could be guided in a more scientific and reasonable manner.

Highlights

  • According to data from the World Health Organization, over 40% of the world population do not know how to solve their emotional problems, and 50% do not take any measures to solve them

  • Visual Factors on Emotion Regulation software products, and there has been a significant increase in the use and operating frequency of said products

  • Compared with physical products, there is a scarcity of research on regulating and guiding relevant design factors in virtual products for positive user emotions (Kim and André, 2008)

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Summary

Introduction

According to data from the World Health Organization, over 40% of the world population do not know how to solve their emotional problems, and 50% do not take any measures to solve them. As part of the solution for said problem, reducing negative emotions and improving positive emotions can improve work efficiency and increase the happiness of the population (Buruck et al, 2016; Pizzie and Kraemer, 2021; Roth and Laireiter, 2021). Numerous researchers have made significant contributions to the prevention and regulation of users’ sub-health emotions. The daily lives of users have become increasingly dependent on the use of Visual Factors on Emotion Regulation software products, and there has been a significant increase in the use and operating frequency of said products. Compared with physical products, there is a scarcity of research on regulating and guiding relevant design factors in virtual products for positive user emotions (Kim and André, 2008). Since relevant elements in online products do significantly impact people’s emotions and feelings about use, the main focus of the present study was on the emotional design factors of virtual products, so as to improve product design effectiveness

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