Abstract
In this paper, starting from the conceptual model of the rational behavior theory developed by Icek Ajzen, the authors develop a behavioral model of rational expectations of the managerial decisions in order to determine the influence of the behavior of the undertakings on a competitive environmental market. The data were collected between 1 May 2019–30 June 2019 with the help of a questionnaire addressed to the employees and managers of the companies engaged in the green procurement processes in Romania. The sample volume was 160 and the data was analyzed with partial least square structural equation modeling (PLS-SEM) method and by using the statistical software Smart-PLS 3.2.8. Starting from the relevant economic literature in the field of rational behavior, the article identifies the behavioral indicators that underlie the decision to invest in this market. These indicators are the independent variables that model the impact of rational behavioral theory on managerial decisions. The conclusions of the study confirm the theoretical aspects presented in the article, emphasizing that the managerial decisions based on rational behavior theory are the direct result of the cooperation of several factors, such as the strategic vision, innovation, regulation, and the level of competences of the human factor.
Highlights
The threats of the 21st century are perceived, mainly, by the occurrence of climate change, mainly due to the industrial policies applied worldwide
On an international level, the degree of awareness of environmental hazards could vary from state to state, depending on the accession to the United Nations Convention on Climate Change, within the European Union (EU), awareness of this theory is reflected in policy developments environment, where the recommendations for introducing environmental provisions in the specifications of the public procurement have become obligatory, through the legislative packages adopted by the European forum
Starting from the conceptualized model of rational behavior theory described in the previous chapter, the following six proxy variables were considered success factors regarding the implementation of the model (Table 1): the strategic vision of the companies involved in ecological projects [54], the degree of regulation on green procurement [55], the level of competences [56], the integrated operational management [57], social responsibility [58], and the degree of innovation in the organic production process [59]
Summary
The threats of the 21st century are perceived, mainly, by the occurrence of climate change, mainly due to the industrial policies applied worldwide. On an international level, the degree of awareness of environmental hazards could vary from state to state, depending on the accession to the United Nations Convention on Climate Change, within the European Union (EU), awareness of this theory is reflected in policy developments environment, where the recommendations for introducing environmental provisions in the specifications of the public procurement have become obligatory, through the legislative packages adopted by the European forum. The basic principles of the free movement of goods, services, capital, and persons are laid down in the Treaty on the Functioning of the European Union. These principles have been used in the field of public procurement, in the form of transparency, competition, equal treatment, proportionality, and mutual recognition, as set out in the case law of the.
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