Abstract
In recent years, China's e-commerce industry has developed rapidly in the past decade. Fresh enterprises represented by Freshippo, a famous Chinese fresh enterprises, are trying to meet a higher requirement of customer. In order to help the development of fresh e-commerce, this paper takes Freshippo as an example to evaluate the performance of fresh e-commerce services(FESs), constructs a set of performance evaluation index system of FESs by using analytic hierarchy process(AHP), and evaluates the service status of Freshippo by using fuzzy comprehensive evaluation method.Result shows that fresh e-commerce enterprises should always adhere to the concept of “product quality and service priority” in business process, and improve the cold chain logistics distribution system.
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