Abstract
Based on the summary of the dissemination and management status of virtual reality book publications, this article builds a dissemination industry ecosystem of the virtual reality book publications with the core of IP operation, and also expounds the relationship among stakeholders in the ecosystem. Finally, this article discusses the dissemination path of virtual reality book publications in details from three aspects of marketing integration, IP operation and organization integration.
Highlights
Virtual Reality (VR) technology originated in 1960s is a highly lifelike computer simulation in terms of sight, hearing, touch, smell and taste, and has a strong sense of interaction and immersion [1]
Intellectual Property (IP) operation runs through the whole chain of VR book publishing industry and acts on six stages: content production, content packaging, content marketing, data transmission, distribution service and user interface
In view of the application benchmark of trans-media storytelling mode for book publishing, not all VR book publications could carry out IP operation
Summary
Virtual Reality (VR) technology originated in 1960s is a highly lifelike computer simulation in terms of sight, hearing, touch, smell and taste, and has a strong sense of interaction and immersion [1]. From the perspective of ecological theory, Kristan Harris et al (2005) [2] explored how to build a sustainable development ecosystem of virtual reality books and publications, so as to conform to the trend of world development. Zhang Ruijing (2015) [4] revealed the importance of the integration of VR technology and publishing industry from the perspective of internet thinking. Due to the difficulty of obtaining first-hand information, the study is based on industry ecosystem of VR book publications with the core of IP operation and analyzes the dissemination path of VR book publications from the three aspects of marketing integration, IP operation and organization integration and provides theoretical guidance for the.
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