Research on the Dilemma and Path of Rural Industry Integration and Internet Revitalization Driven by E-commerce

Abstract

The emergence of Internet technology provides a new development mode for the development of rural industry. In view of the fact that the rural integrated Internet is in its infancy, and the unpredictability and uncertainty of “Internet +” innovation in the era of “digital economy”, the development of rural integrated Internet is facing many challenges, and there are development misunderstandings and dilemmas. This paper studies the dilemma and path of rural industry integration and Internet revitalization driven by e-commerce. Driven by e-commerce, this paper analyzes the current situation of the Internet revitalization of rural industry integration, summarizes the problems existing in the Internet revitalization of rural industry integration, constructs a grey correlation model to analyze the correlation degree of the influencing factors in the rural industry and Internet integration, and takes a certain rural industry as an example to prove that the model can be used to analyze the relationship between the two factors On this basis, the paper puts forward the effective strategies of rural industry integration and Internet revitalization driven by e-commerce.