Research on the Core Competitiveness of Short Video Industry in the Context of Big Data—A Case Study of Tiktok of Bytedance Company

Abstract

Recently, with the development of artificial intelligence technology and the arrival of the 5G era, the short video industry has boomed. A number of enterprises have entered the short video industry. However, only with their own core competitiveness, enterprises can establish competitive advantages in the market to achieve sustainable development. Therefore, the core competitiveness has always been a topic of concern for many domestic managers. This paper takes Tiktok industry chain of Bytedance as an example to help it become a benchmark in the industry from four aspects of core competitiveness, including innovative technology, innovative talents, excellent corporate culture and brand influence. First of all, the author analyzed the current situation of Tiktok by using SWOT-PEST model through literature research method, and analyzed the opinions of video creators and users by questionnaire survey and interview. By combining qualitative and quantitative research methods, the author concluded four major problems currently existing in Tiktok. Then, the author solved four problems by combining the relevant theoretical knowledge and the four aspects of core competitiveness. In the end, based on the idea of “learning from the superior and excellence; emulating it and finally surmounting it”, the author put forward some useful experiences and inspirations for enterprises developing short video platforms. Other industrial chains within Bytedance and other short video companies in China should also analyze their own actual conditions and strive to cultivate core competitiveness suitable for their own development, so as to remain invincible in the fierce market competition.